Eric Bernhard

Marketing Operations @MedTrainer

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2024 — Present

Marketing Operations @MedTrainer

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Toronto, ON, CA

Integrated and optimized Marketing and Sales tech at MedTrainer, ensuring seamless operations and efficiency.• Managed ownership rules across multiple systems to streamline processes and improve data flow.• Supported strategy discussions and rebuilt lean data flows to enhance overall marketing and sales performance.

EDUCATION

N/A

Ryerson University

Bachelor of Commerce, Information Technology Management

2007 — 2008

Le Cordon Bleu - Ottawa

Culinary Arts, Culinary Arts

SKILLS

SEOStrategyE-CommerceMs ProjectCompetitive AnalysisInformation ArchitectureUser ExperienceContent StrategyMarketing StrategyAgile Project ManagementProject Management Software (Ms Project, Basecamp, Rally)Mobile ApplicationsDigital StrategyOmnitureCmsMarketingMobile MarketingIbm CoremetricsTwitterMobile Website OptimizationInteractive MarketingGoogle Adwords ProfessionalAnalyticsGoogle AnalyticsDigital MarketingKeyword ResearchOnline AdvertisingEmail MarketingPpcMarketing TechSearch Engine Optimization (SEO)Mobile AdvertisingSocial Media MarketingWeb AnalyticsManagementA/B TestingOnline MarketingMobile InternetGoogle AdwordsWeb Content Management

ABOUT ERIC BERNHARD

Eric is a senior-level leader with significant experience building teams from scratch and establishing those teams to thrive in many types of environments. Experience leading teams in the competitive UK retail landscape (during Brexit), Canadian retail and investment management, responsible for budgets ranging from $100K to $8M. Eric believes that data is the heart of Marketing and people are the soul. He is able to blend customer desires and corporate goals into a symbiotic system that creates value between both.Specialties: Complex enterprise systems and organizations, digital strategy, MarTech, Growth.Customer Data Platforms: Adobe Experience Platform, Twilio/Segment, Treasure Data, Tealium, Salesforce, Netcore. Orchestration tools: Marketo, Adobe Campaign, Braze, Redpoint. Analytics tools: Adobe Analytics, Google Analytics 360, Tableau, Tealium. Operational tools: Microsoft Teams, Slack, Workfront.

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