Dylan Terryberry

About Dylan Terryberry

As one of the most successful Name, Image, and Likeness (NIL) athletes from a non-revenue generating sport, I’ve built a personal brand that has partnered with more than 140 brands and grown to over followers.I’m currently in my 5th year as a Track and Field Student-Athlete at Michigan State University. I recently earned a Bachelor\'s in Economics, and I am currently pursuing a Master’s in Marketing Research and Analytics. Last spring, I placed 7th in the Decathlon at the 2025 Big Ten Championships.As a social media content creator, I specialize in optimizing multiple monetization channels through paid partnerships and platform-specific ad-revenue share programs. In 2024, I posted more paid social media promotions than any other student-athlete in the NCAA (46 total), all without being signed to an agent or management team. Additionally, my content is strategically created to align with each platform\'s specific revenue sharing programs, which allows me to maximize my earnings without relying solely on paid promotions. I’m passionate about helping other student-athletes build their own personal brands and leverage their Name, Image, and Likeness to expand their influence beyond the field or the track. After I graduate this spring, I’m hoping to join a university to help build the best NIL program in the country.

Experience

1. Dick\'s Varsity Team Creator

   DICK'S Sporting Goods

   Apr 2026 — Present

   Out of over applicants, I was selected as 1 of just 8 college athlete-creators to join the DICK\'S Sporting Goods Varsity Team.

Education

• Michigan State University - Eli Broad College of Business

  Master of Science - MS, Marketing Research and Analytics

• Michigan State University

  Bachelor of Arts - BA, Economics