Dylan N.
Director of Insights at SimpliSafe | Driving Customer-Led Strategy Across Product, Brand & GTM
- Role
- Director, Consumer Insights at SimpliSafe
- Location
- Newton Highlands, MA, US
- LinkedIn followers
- 500 followers
About Dylan N.
Customer insights and strategy leader with 15 years of experience across both agency and client-side environments, leading and executing complex studies that deliver actionable insights across a range of industries. A proven track record of enabling strategic organizational change by scoping, executing, and synthesizing qualitative, quantitative, and UX research — integrating internal data, syndicated research, and emerging AI-enabled approaches to deepen understanding and accelerate impact. Known for leading change and influencing stakeholders at all levels, with strong leadership and people management experience.Currently, I am the Director of Insights at SimpliSafe, where I drive the cross-functional research roadmap and partner closely with senior leadership to translate customer understanding into marketing, product, and growth strategies.
Experience
Director, Consumer Insights
May 2023 — Present
I lead a team of cross-functional researchers driving strategic customer insights and voice of the customer across SimpliSafe. My work spans qualitative, quantitative, and UX research, partnering closely with product, brand, retail, eCommerce, media, acquisition, and incubation teams to uncover insights that shape business strategy and fuel innovation.I’ve modernized SimpliSafe’s core tracking ecosystem — including brand health, customer satisfaction, and site experience — and built new frameworks that bring customer obsession to life through interactive learning sessions, open houses, quarterly immersion programs, and an internal research podcast series.Beyond research execution, I focus on alignment and impact. I lead quarterly Research SteerCos with the executive team to align on priorities, guide key decisions, and embed customer insights into product, marketing, and go-to-market roadmaps.I’m also pioneering how we leverage AI to make research faster, smarter, and more scalable — both within the insights team and as part of a company-wide AI leadership committee. Passionate about mentorship, I support and develop researchers and cross-functional analysts across the organization.
Education
Bentley University - McCallum Graduate School of Business
Master's Degree, Marketing Analytics
2009 — 2010
Bentley University
Bachelor's Degree, Management, Global Perspectives, Chinese
2005 — 2009
Skills
- Maxdiff
- Statistics
- Quantitative Analytics
- Sawtooth
- Microsoft Office
- Market Research
- Marketing Analytics
- Competitive Analysis
- Structural Equation Modeling
- Data Analysis
- International Business
- Spanish
- Turf Analysis
- Research
- Qualtrics
- Analytics
- Business Strategy
- Cluster Analysis
- Analysis
- Segmentation
- Regression Analysis
- Survey Design
- Factor Analysis
- Consulting
- Quantitative Research
- Customer Insight
- Marketsight
- Marketing Research
- Conjoint Analysis
- Market Analysis
- Management
- Spss
- Consumer Behaviour
- Reporting & Analysis
- Advertising
- Marketing
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