Dylan Wyn Pugh

WORK HISTORY

EDUCATION

SKILLS

ABOUT DYLAN WYN PUGH

Dylan is a senior commercial leader with more than 25 years’ experience delivering revenue growth for high-profile publishers, brands and agencies. He has a proven track record evolving the business models of multi-platform brands and leading teams to generate revenue from multiple lines of business. Dylan is passionate about working with purpose-driven brands and creating meaningful relationships with customers. This led him to build on his media agency and publisher experience, to head up the commercial team at Red Bull; he sits on the marketing management board and leads the commercial growth and marketing expansion of Red Bull\'s properties in sports, culture, consumer products and media. Teams he is responsible for include: Commercial Partnerships, Advertising Sales, Magazine Publishing and Merchandise (including AlphaTauri fashion brand).His team works with brand partners to create content inspired by the world of Red Bull and published across Red Bull\'s owned and operated digital media-network. Brands benefit from Red Bull\'s credibility in sport, e-sports, culture and adventure as well as best in class video production and digital distribution.Key expertise include- Consumer and business marketing- Digital media and publishing- Business strategy and commercial modelling- Data and insight- Productisation- Sales leadership and pitchingStrengths- Sees patterns in complexity to create results-driven strategy- Operationalises strategy through lateral collaboration- Builds and develop strong teams; advocate of Gallup Strengths- Leads with passion for purpose-driven business, drive to win and camaraderie at work- Applies publishing experience to deliver digital brand growth.