Dylan MacNeill

Director, Seo & Ai Search Strategy Head of Earned Media @NP Digital

Vancouver, BC, CA

Lead the Earned Media function overseeing SEO, Digital PR, and Content strategy across a portfolio of enterprise brands. Responsible for setting strategic direction, developing senior specialists, and aligning organic initiatives with broader digital performance goals.Strong focus on adapting search strategy for the AI era, including Generative Engine Optimization (GEO) and Large Language Model (LLM) visibility.Scope & Impact- Lead and develop an integrated Earned Media department (SEO, Digital PR, Content)- Set strategic direction for enterprise search programs across multiple industries- Guide clients in adapting to AI-powered search and LLM-driven visibility through GEO-informed strategies- Deliver executive education sessions on AI search and GEO, including keynote presentations at Social Pacific (500+ attendees)- Oversee complex technical initiatives including Core Web Vitals optimization, international SEO architecture, and large-scale site audits- Guide content and authority-building strategies to strengthen topical authority and off-site signals- Partner cross-functionally with paid media, UX, analytics, and product teams to improve holistic digital performance

St. Francis Xavier University

Bachelor of Business Administration (B.B.A.), Business Administration and Management, General