Dylan Juarez
Manager | Audience & Insights at Publicis Groupe
- Role
- Manager, Audience & Insights at Publicis Groupe
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Dylan Juarez
I am an analytics leader with 5+ years of experience translating complex data into insights that support executive decision-making, commercial strategy, and enterprise performance. Currently, I am a Manager of Audience & Insights at Publicis Groupe, where I lead a team of analysts and support senior marketing leadership for a Fortune 50 consumer electronics client across multiple lines of business. My work spans market and competitive landscape analysis, customer insights, advertising and media performance measurement, and creative effectiveness reporting, all of which inform media strategy, strategic planning, and campaign optimization. Previously, I held analytics and consulting roles at The Home Depot and Booz Allen Hamilton, where I delivered data-driven recommendations that influenced enterprise strategy and operational decision-making.
Experience
Manager, Audience & Insights
Jul 2025 — Present · Dallas-Fort Worth, TX, US
Provide market and product performance insights, competitive intelligence, and marketing analytics for a Fortune 50 consumer electronics client across multiple lines of business, supporting senior marketing leadership.• Manage and mentor a team of 3 analysts, overseeing analytical rigor, work prioritization, executive storytelling, and stakeholder communication. • Deliver market and competitive landscape assessments, including analysis of advertising spend, media impressions, creative performance, social listening, category dynamics, and whitespace opportunities.• Deliver creative effectiveness reporting across client and competitive advertising, assessing messaging performance and consumer sentiment to support creative and campaign evaluation.• Design and maintain scalable business intelligence pipelines using SQL, Alteryx, Python, and Looker to deliver reliable, repeatable competitive and performance reporting for executive decision-making.• Partner with audience strategy, data science, and client leadership teams to translate analysis into clear, actionable recommendations supporting brand positioning, media strategy, and campaign planning and optimization.
Education
Cornell Johnson Graduate School of Management
Master of Science - MS, Business Analytics
Loyola High School of Los Angeles
High School Diploma
2012 — 2016
Columbia University
Bachelor of Arts - BA, Politcal Science with an emphasis in Economics
2016 — 2020
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