Jessica H.
Marketing Specialist @Texas Health Resources
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WORK HISTORY
Marketing Specialist @Texas Health Resources
Built company influencer program from scratch that was used across multiple service lines. The First quarter pilot of that program that resulted in a ROI of 5.46 or 546.41%. The media value of the pilot was $21,310 from 17 posts, 546 engagements, a reach of 18,585 people, and 19 website clicks.Acted as project manager for Urgent Care service line. In charge of creative direction and approval for email, out of home, and direct mail pieces used for new center openings. In my first year I successfully helped to open 7 new centers with over 40 creative assets.Directed company\'s first ever experiential marketing program by working with an outside event company to train brand ambassadors, evaluate market opportunities, and build collateral to bring brand awareness to Breeze Urgent Care and Texas Health across the DFW Metroplex
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Arts (BA), Communication, General
Harper College
Certificate , Graphic Design
SKILLS
ABOUT JESSICA H.
Organized and self-motivated marketing professional with a history of exceeding company goals. Skilled in working under pressure, being a team player, staying organized and ready to adapt to new situations and challenges through problem solving and critical thinking.
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