Dennis Dyck
Digital Media & Communications | Visalia USD
- Role
- Digital Media and Content Specialist at Visalia Unified School District
- Location
- Visalia, CA, US
- LinkedIn followers
- 500 followers
About Dennis Dyck
I work in communications, digital strategy, and branding with a focus on creating work…
Experience
Digital Media and Content Specialist
Visalia Unified School District
Aug 2022 — Present · Visalia, CA, US
Lead the vision, strategy, and creative execution of district-wide campaigns based on student feedback and staff input, driving authentic and impactful engagement across all channels.• Direct all digital marketing efforts, including recruitment, branding, and content creation, while actively contributing to the Culture Committee to foster a positive and inclusive environment.• Oversee and manage the design and website team, ensuring seamless collaboration and alignment with district goals. Led the transition from Blackboard to Finalsite website CMS, continuously managing updates and currently developing a password-protected staff intranet.• Developed a successful social media strategy, resulting in a 195.6% increase in Facebook followers (1,695 new followers) and 926 new Instagram followers from August 1, 2022, to August 1, 2024. This strategy played a key role in increasing community trust from 20% to over 80% within one year.• Created and enforced brand guidelines for over employees, ensuring a unified and consistent brand message across all digital platforms.• Lead content development, including social media strategies, video storytelling, and marketing collateral, to promote district-wide initiatives and enhance community engagement.• Serve as a bridge between creativity and strategy, ensuring consistent branding, communication, and visual storytelling that align with district objectives.• Award-winning work recognized by multiple CalSPRA and NSPRA awards for excellence in campaigns, social media, and branding.• Drive cultural transformation and increase district visibility through innovative campaigns and targeted marketing strategies, making a lasting impact on community engagement and recruitment.
Education
College of the Sequoias
Associate of Arts (AA)
California State University-Long Beach
Bachelor of Music
University of California, Berkeley
Certificate
2022 — 2022
Skills
- Hospitality
- Music
- Singing
- Music Education
- Musical Theatre
- Social Networking
- Performing Arts
- Food Service
- Restaurants
- Entertainment
- Customer Service
- Photography
- Vocalist
- Piano
- Acting
- Puppeteering
- Theatre
- Food & Beverage
- Time Management
- Catering
- Social Media
- Retail
- Sales
- Teamwork
- Telephone Skills
- Sight Reading
- Event Planning
- Public Speaking
- Event Management
- Leadership
- Training
- Fundraising
- Culinary Innovation
- Marketing
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