Dyan Bryson

About Dyan Bryson

AREAS OF EXPERTISE -Patient Marketing, Enhancing Diversity in Clinical Trials, Patient-Focused Drug Development, Identifying and Analyzing Patient Insights Patient Insights, UX/UI for engagement technology, Patient Advocacy, Patient Services, Brand Launch• Patient engagement strategist with experience developing and implementing initiatives that improve adherence rates, health outcomes, behavior change and contribute to the bottom line.• 20+ year experience in the life sciences working with large and start-up biopharma companies• Pioneered utilizing a platform/app to collect real world data/PROs that support every stage of drug development from pre-IND through commercialization.Staunch patient focused drug development practitioner (PFDD). A highly motivated and dedicated Patient Advocacy/Patient Engagement Strategist with a passion for empowering patients to make healthy decisions through win-win connections to biopharma/patient advocacy groups and HUB/specialty pharmacy engagement programs. I have developed and utilized technology to help improve health outcomes and behavior change, collect and utilize real world data (RWD). Possesses sophisticated insights and strategies for building and enhancing patient advocacy, adherence and education programs. Proven capabilities in developing and implementing initiatives that have both changed behavior and exceeded business objectives. Strong project management skills.PharmaVOICE 100 Honoree, recognized for innovation & balancing needs of patient and brand. THERAPEUTIC AREASSickle cell diseaseRare diseasesMetastatic breast cancerArthritis and inflammation, pain managementAtrial fibrillation, Cardiovascular disease, COPD, Diabetes, Epilepsy, Gall stones, obesity, smoking cessation, women’s health, OCD

Experience

1. Vice President, Diversity Services

   Total Diversity Clinical Trial Management

   Apr 2024 — Present · Dallas, TX, US

Education

• Millersville University of Pennsylvania

  BA, Fine Arts Major/Busines Minor

• Saint Joseph's University - Erivan K. Haub School of Business

  MBA, Pharmaceutical Marketing

  1994 — 1996

• Philadelphia High School for Girls

  Diploma, Fine Arts/Liberal Arts

Skills

• Marketing Communications
• Strategic Thinking
• Leadership Development
• Market Planning
• Managed Care
• Coaching
• Account Management
• Healthcare
• Product Launch
• Segmentation
• Product Marketing
• Consumer Healthcare
• Strategy Development
• Epilepsy
• P&L Management
• Public Speaking
• Multicultural
• Budget Management
• Sales Management
• Market Development
• Consultative Selling
• Business Strategy
• Team Building
• Strategic Planning
• Pharmaceutical Sales
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Launches
• Patient Outcomes
• Multi-Channel Marketing
• Mentoring
• Team Leadership
• Copd
• Health
• Product Management
• Business Planning
• Pharmaceuticals
• Patient Education
• New Business Development
• Pain Management