Diane Sidden
- Role
- VP, Marketing Insights Manager at Univest
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Diane Sidden
Innovative marketing professional focused on delivering customer-centric and actionable…
Experience
VP, Marketing Insights Manager
Jul 2023 — Present
Manage the development and implementation of key performance metrics and analysis for marketing campaigns, segmentation and analytics.
Education
North Carolina State University
BA, Business Management
Skills
- Account Management
- Msn Adcenter
- B2b Marketing
- Advertising
- Paid Search Campaigns
- Lead Generation
- Keyword Research
- E-Commerce
- Interactive Marketing
- Affiliate Marketing
- Search Advertising
- A/B Testing
- Paid Search Strategy
- Yahoo Search Marketing
- Landing Page Optimization
- Brand Awareness
- Crm
- Online Reputation Management
- Analytics
- Digital Marketing
- Business Process Re-Engineering
- Email Marketing
- Google Webmaster Tools
- Web Marketing
- Google Analytics
- Marketing
- Integrated Marketing
- Online Lead Generation
- Online Advertising
- Organic Search
- Conversion Optimization
- Market Analysis
- Marketing Strategy
- Digital Media
- Mobile Advertising
- Project Management
- Web Analytics
- Google Adwords
- Online Marketing
- Mobile Marketing
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