David Morton
B2B Sales and Marketing Leader Focused on Driving Revenue through Strategic Partnerships
- Role
- SVP Managing Director, Motorsports & Automotive Aftermarket at Fifth Third Bank
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About David Morton
Dedicated to doing extraordinary work in advertising, marketing and business development at the corporate and agency level for over 30 years. Proven record of leadership, strategy development and execution that produces results. Qualification highlights include- Trusted advisor to line of business sales executives, demonstrating leadership and strategic vision in support of achieving revenue objectives- B2B and channel marketing expertise in the motorsports, financial and technology sectors- Successful record creating and managing corporate sales events and thought-leadership forums- Competent working within a highly matrixed organization, supporting multiple lines of business, geographies, and accountable to multiple layers within a company- Experience leading teams, including remote employees and agencies- Effective combination of corporate finesse and entrepreneurial “get it done” spirit**This is a personal LinkedIn profile. Views and commentary expressed are not representative of Fifth Third Bank.**
Experience
SVP Managing Director, Motorsports & Automotive Aftermarket
Dec 2018 — Present · Charlotte, NC, US
Lead the Bank\'s motorsports and automotive aftermarket segment, providing strategic direction and execution of go-to-market plans to drive business development through Fifth Third\'s Commercial, Private Bank and Consumer lines of business.
Education
Northeastern University
B.S., Business Administration
Skills
- Promotions
- Sales
- Marketing
- Marketing Strategy
- Event Planning
- Multi-Channel Marketing
- Relationship Marketing
- B2b
- Direct Marketing
- Advertising
- Business-to-Business (B2b)
- Strategic Planning
- Budgeting
- Marketing Management
- Event Management
- Marketing Communications
- Email Marketing
- Social Media Marketing
- Powerpoint
- Creative Direction
- Management
- Corporate Communications
- Integrated Marketing
- Creative Development
- Brand Development
- Copywriting
- Budget Management
- Public Relations
- Trade Shows
- Media Planning
- Sports Marketing
- Lead Generation
- Sponsorship
- Financial Services
- Leadership
- Direct Mail
- Entrepreneurship
- Market Planning
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