Dwiti Shah
Content Marketing @ Nykaa | Productization of Content for In-App Discovery | Leading Beauty Book by Nykaa | Digital & Performance Content Strategy
- Role
- Manager at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Dwiti Shah
I’m building India’s biggest in-app beauty community for Nykaa, heading Nykaa Play…
Experience
Manager
Aug 2022 — Present · Mumbai, IN
Leading Beauty Book by Nykaa – Driving SEO powered editorial blog strategy and digital storytelling for content-led commerce. Productization of Content – Integrating content across in-app touchpoints to improve product discovery and engagement.Content-Led Conversion – Crafting high-impact content campaigns that supports commerce and marketing objectives.Cross-Team Collaboration – Working with product, marketing, and category teams to optimize content integration
Education
H.R.College of Commerce & Economics
Bachelor of Financial Markets
2010 — 2013
R.A.Podar College of Commerce & Economics
HSC, Commerce
2008 — 2010
St. Gregorios High School
ICSE
2008
ISDI Parsons, Mumbai
Fashion Business Management
2014 — 2015
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