Dwight Wilhelm

New Product development, Strategic Product partnerships, Traffic generation, Monetization, Yield optimization, SEO, Paid Media, and Content partnerships

Role
Senior Director, Owned and Operated Products and Sales at Medium Giant at Medium Giant
Location
Roanoke, TX, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Dwight Wilhelm

I\'m always curious for how to continually improve our products like dallasnews.com and our digital edition whether it be for clients, or internal teams. Finding new and innovative ways to connect our exclusive audiences with advertisers to make the magic happen is what fuels my passion. With an innovative approach, we\'ve been able to more than quadruple our revenue compared to pre-pandemic 2019 levels. By spearheading the partnership between Web Dev, SEO, Analytics, Campaign management, Sales and Exectuive leadership teams, we\'ve been able to accomplish great things in the past few years to help insure local journalism is alive and thriving in Dallas, TX for decades to come.

Experience

  1. Senior Director, Owned and Operated Products and Sales at Medium Giant

    Medium Giant

    Apr 2021 — Present · Dallas, TX, US

    Lead client success on our Owned and operated properties of Dallasnews.com, e-edition, SportsdayTALK (in partnership with The Ticket), TDMN App and Aldia Dallas. All of these are assets within the Medium Giant suite. We work with clients big and small from global entities like Toyota, Frito Lay to more regional like Central Market or Thmoas J Henry and even local businesses who are striving to make our community better. Medium Giant is a media and marketing company with strengths in intelligence-driven,technology-enabled strategy, creative, and media services. Our purpose-driven curiositypushes us to investigate further and challenge convention to break from the status quobecause business growth requires positive change. Our divergent thinkers devisestrategies that deepen connections, expand influence, and scale success for our ambitiousand growth-oriented clients.We relentlessly pursue what’s possible to transform uncertainty into opportunity and riskinto reward.To learn more about how we work, visit mediumgiant.co

Education

  • The University of Texas at Austin

    BA, English

    1986 — 1990

Skills

  • Sales Management
  • Advertising
  • Digital Media
  • Change Management
  • Email Marketing
  • Marketing Strategy
  • Salesforce.com
  • Business Analysis
  • Crm
  • Financial Analysis
  • Customer Relationship Management (Crm)
  • New Business Development
  • Sales
  • Online Advertising
  • Cold Calling
  • Digital Integration
  • Social Media Marketing
  • Social Media
  • Online Marketing
  • Marketing
  • Google Adwords
  • Google Analytics
  • Start-Ups
  • Advertising Sales
  • Lead Generation
  • Team Management
  • Digital Strategy
  • Business Development
  • Digital Marketing
  • Team Leadership

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Dwight Wilhelm — Senior Director, Owned and Operated Products and Sales at Medium Giant at Medium Giant in Roanoke, TX, US | Unifers