Darren Frydendall

About Darren Frydendall

I am a creative Director, UX/UI Developer and Visual Designer with extensive experience designing and developing branding and User Experience for Cinedigm, Sony, Disney, Sprint, UI Magic, Subculture Interactive and Universal. I have 15 years of experience in this field. In this role, I have created and overseen systems for web based applications, mobile applications, and mobile handset architecture. I also have experience fleshing out my U.I. designs with my illustrative/design skills for finalized assets in the production process. I am also a creative developer with extensive experience with design and implementation in the mobile and web space. I have 20 years of experience in this discipline. In this role, I helped start Disney Mobile (MVNO), oversee creative projects at Dreamwork\'s POP.com, and developed and designed a multitude of characters, promotional campaigns, websites, storyboards, and many other creative projects. I currently work at Cinedigm. My duties have included brand designer and channel art for The Bob Ross Channel, CONtv, Docurama, Dove Channel, So Real, So Dramatic, Combat Go, and several more. This included logos, commercials, design narrative, and episodic branding. I assisted in the creation of Matchpoint, an aggregation system that allows for the streamlined creation of AVOD and SVOD video services. I\'ve also redesigned the UX and UI for the channel apps. These platforms include IOS, Android, Roku, Apple TV, Vizio, and web responsive. Note: I’m not interested in working with a creative placement agency on a contract basis. Please do not try and connect with me to ask or data-mine me.

Experience

1. Creative Director

   Cineverse

   Sep 2015 — Present

   App & Web Design: Developed and designed UX and UI for CONtv, Dove Channel and Docurama OTT platforms across different types of devices as well as create design narrative. These include web, mobile, Roku, Apple TV, Vizio and many more. • Matchpoint System Design: Co-Designed Matchpoint, a system for aggregating content to allow for the creation of an entire OTT platform. These include app designs, assets for video, graphics, branding and captioning. • Brand Narrative: Redesigned branding for CONtv, Dove Channel, Docurama, Bob Ross as well as other partners. • Video Production: Produced and created visual design for station assets for channels. These include interstitials, lower thirds, and rescue information. • Key Art Production: Organized and oversaw the creation process that delivered the image assets for over back cataloged movies and tv shows. • Promotional Design: Overhauled the social media themes and graphics of the channels, creating holiday themed promotions. • Management: Oversaw and managed a team of 4 artists locally, 4 artists abroad as well as coordinated with app and platform developers abroad.> In June 2019, Samsung users consumed 2.1 petabytes (7x more bandwidth than all other Cinedigm channels combined). That equates to 10 million hours of consumption.