Deanna Vogelsong
People-Driven Leader | Creative Innovator | Consumer & Product Insights Professional
- Role
- Consumer Insights, Senior Manager Advertising Effectiveness at Cox Communications
- Location
- Akron, OH, US
- LinkedIn followers
- 500 followers
About Deanna Vogelsong
Proven insights leader with a rare combination of scientific expertise, marketing experience, and consumer empathy cultivated through long history in the consumer packaged goods industry. Innovative and collaborative professional fueled by people, creativity, and curiosity. Passionate about uncovering and activating consumer insights to deliver human-centric products and experiences that consumers love. Outside of the professional world, hobby baker and avid crafter that loves learning new techniques.
Experience
Consumer Insights, Senior Manager Advertising Effectiveness
Jul 2023 — Present
Conducts market research, socializes insights across the organization, inspires empathy for the customer, and drives consumer-centric decision-making- Leads market research activities that primarily focus on advertising and communications effectiveness to deliver actionable insights that drive business decisions and lead to stronger ads and campaigns. This includes managing research projects end-to-end, including recommending methodologies, identifying suppliers, managing questionnaire design, determining sampling and analytical plans, uncovering meaningful insights and implications to Cox businesses, developing presentations, and democratizing insights- Consults and advises internal clients on complex research and related marketing issues and decisions (e.g, Advertising, Brand Strategy, Pricing, Product Development, and Product Marketing teams).
Education
MiniMBA
Mini MBA, Brand Management
2019 — 2019
The University of Akron
B.S., Chemical Engineering
Rutgers University - Center for Innovation Education
Design Thinking Certificate
2017
The Chicago School
M.A., Applied Industrial/Organizational Psychology with a Specialization in Consumer Psychology
Skills
- Commercialization
- Product Launch
- Chemistry
- Biotechnology
- Pharmaceutical Industry
- Fda
- Cross-Functional Team Leadership
- Consumer Products
- Medical Devices
- Project Planning
- Validation
- Product Innovation
- R&D
- Project Management
- Gmp
- Product Development
- Technology Transfer
- Process Simulation
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