Diana V.

Experience

1. Senior Digital Product Owner

   Southwest Airlines

   Dec 2022 — Present

   Develop and optimize digital products with a strong focus on understanding and addressing customer needs • Serve as a liaison between business, cross-enterprise stakeholders, and technology teams to ensure on-time and within-budget project delivery • Design experiences by leveraging our design system, user research, A/B and multivariate testing, search engine optimization, accessibility, and analytics best practices • Orchestrate analytics-based hypothesis for problem-solving, supporting the overarching strategic goals of the organization • Participate in or facilitate design sprints with the product team and stakeholders, collaborating to deliver data-driven solutions • Engage in Technology agile sprints or larger project initiatives, providing requirements, testing, and other sprint needs. • Provide communication, documentation, and training for customer-facing teams, utilizing data and customer insights tools to deliver self-service optimization roadmaps and enhance the customer experience • Collaborate with leaders to align on priorities and own prioritization for optimization, incorporating inputs from the team and stakeholders