Kimberly D.

About Kimberly D.

Drawing from my background in marketing execution and strategy, I currently orchestrate marketing workflows and implement innovative solutions to connect data from end-to-end to improve revenue-driving efficiency across marketing campaigns.

Experience

1. Senior Manager Marketing Operations

   Unity

   Oct 2023 — Present

   Partner cross-functionally with executive leadership, sales, field marketing, revenue operations, product, brand, and analytics to design and operationalize high-impact marketing programs. Work with marketing, sales, IT, analytics, revenue operations and product manager stakeholders to architect campaigns guided by customer journey data. Define strategic goals and execution plans for marketing nurture programs, including email, web, in-product and social touchpoints.Build, test and monitor automated lead flow process for marketing initiatives, ensuring accurate and compliant data capture, upload and routing to sales.Design and enforce program management templates and standards of working through Google Sheets, Airtable and JIRA.Drive continuous operations improvement, tracking, analyzing and reporting campaign performance. Published and maintain 44 Confluence resources on best practices and processes for marketing events, webinars, emails, segmentation, lead operations, and performance tracking. Develop, host and implement trainings as needed, including change management for implementation of new platforms and processes. Program manage cross-functional marketing teams during high-priority product launches, including Multiplay Game Server Hosting, Unity Cloud Dashboard, Unity AI, and Vector. Partner with integrated marketing, content, product engineering, sales, global localization, and other key stakeholders to publish personalized and timely marketing communications across marketing channels in a connected communications ecosystem.Host weekly internal team meetings to ensure project coverage, collaboration and remove blockers, protecting team member bandwidth and enforcing proper SLAs.

Education

• West Virginia University

  Bachelor of Science - BS, Strategic Communications

  2012 — 2016