Dusty Tovrea

About Dusty Tovrea

I’m a business leader with deep expertise in driving growth, optimizing operations, and…

Experience

1. Vice President

   Three Fat Guys Wines

   Jan 2020 — Present · Sonoma, CA, US

   I drive business growth and operational excellence, blending strategic vision with hands-on leadership. I oversee Supply Chain & Logistics, managing warehouse operations, tenant relationships, and key contract negotiations with FedEx, UPS, and credit card processors, ensuring smooth and efficient operations. My role also involves handling business administration, from navigating complex alcohol compliance to managing e-commerce, POS, and customer platforms that keep our business running smoothly.With a strong focus on Sales Leadership, I develop and implement high-impact customer conversion strategies that boost bottle sales and fuel club member acquisition and retention, solidifying our loyal customer base. I also lead our pricing strategy, always looking for opportunities to enhance profitability while staying true to our brand’s premium positioning.In Marketing and Brand Management, I’ve built powerful engagement programs that resonate with our audience, driving partnerships with NHRA, raceways, and corporate giants like NVIDIA, Thomson Reuters, Ansys, and Dayforce. Through innovative social media campaigns and curated experiences, I create brand advocates who connect deeply with our story. My expertise in Event Management has allowed me to craft memorable, high-profile events that create lasting impressions for our clients and partners.Leveraging my experience in Corporate Partnerships and Client Relationship Management, I bring cross-functional leadership to every facet of our business, helping to steer long-term growth and ensuring Three Fat Guys Winery continues to stand out in a competitive market.

Education

• California State University-Sacramento

  Bachelor of Science (BS), Marketing & General Management

  2006

Skills

• Trend Analysis
• SEO
• E-Commerce
• Retail Category Management
• Teamwork
• Online Merchandising
• Web Analytics
• Retail
• Category Management
• Marketing
• Profit Margins
• Gross Margin
• Management
• Online Advertising
• Catalog Production
• Account Management
• Forecasting
• User Experience
• Marketing Strategy
• Vendor Management
• Problem Solving
• Promotion Planning
• Endeca
• Product Marketing
• Vendor Relationship Management
• Merchandising
• Omniture
• Sales
• Online Sales
• Negotiation
• Email Marketing
• Competitive Analysis
• Margin Analysis
• Web Presence
• Buying
• Strategic Planning
• Product Management
• New Business Development
• Trade Shows
• Product Development