Dustin Soper

About Dustin Soper

I’ve always believed great hospitality deserves to be seen, felt, and shared—and that’s exactly what I get to do every day.As Corporate Social Media Manager at Spire Hospitality, I lead social media, digital, and print marketing efforts across a portfolio of hotels and resorts, working closely with on-property teams to bring each experience to life in a way that connects with today’s traveler.My path here has been anything but traditional. I started in hospitality as a Concierge/PBX Operator at DoubleTree by Hilton Hotel Nashville Downtown and quickly found my way into marketing. Since then, I’ve worked across hospitality and entertainment—including StepStone Hospitality, Dimension Hospitality, Grindr, and even alongside artists like Shania Twain and Reba McEntire—which shaped how I think about storytelling, branding, and audience connection.Over the years, I’ve helped build and refine marketing strategies for hotels across brands like DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Marriott Hotels & Resorts, and Renaissance Hotels. That work has included everything from social content and digital campaigns to F&B branding, menus, signage, and full concept development.At Spire, I focus on making sure our marketing isn’t just consistent—it’s meaningful, engaging, and actually drives results. I’m especially passionate about helping hotel teams feel confident in their social presence and giving them the tools to succeed.I’m also big on the details (some might say “brand police”), and I love finding ways to turn everyday moments into something worth sharing.Outside of work, you’ll usually find me behind a camera, planning my next trip—most likely to New York City or to Los Angeles to catch up with my best friend.Let’s connect and talk all things hospitality, branding, and social.

Experience

1. Corporate Social Media Manager

   Spire Hospitality

   Aug 2021 — Present · Nashville, TN, US

   Support Spire\'s diverse portfolio of focused service, full service, luxury, and resort properties with their social media, digital marketing, public relations, and e-commerce initiativesLeverage extensive knowledge of brand content and identity standards to ensure all properties remained compliant across branded, vanity, and beverage websites, as well as on-property collateralCreate and manage all published content for Spire\'s hotel and resort portfolio, including social media posts, press releases, media kits, advertising materials, restaurant menus, digital media, email campaigns, trade show assets, and in-room marketing collateralCollaborated with a third-party marketing agency to re-design the Spire corporate websiteRevamped Spire\'s sales and marketing intranet portal to provide on-property teams with quick access to support, best practices, and a comprehensive repository of print-ready and editable collateral, forms, job descriptions, guidelines, and other key resources

Education

• Kaskaskia College

  AAS, Office Systems Technologies - Desktop Productions Option

Skills

• Web Design
• Marketing
• Social Media
• Social Networking
• Iphone
• Facebook
• Technical Support
• Web Development
• Mobile Devices
• Crm
• Logo Design
• Android
• Social Media Marketing
• Graphic Design
• Ios
• User Experience
• Mobile Applications
• Advertising
• Css
• Content Management