Dustin Mooney

About Dustin Mooney

Started out as a Social Media Manager and Content Creator and then transitioned my way…

Experience

1. Social Media Manager

   YouTube

   Jan 2014 — Present · New York, NY, US

   Community Development and Engagement- Cultivates and maintains a thriving global community of over 1.8+ million worldwide supporters across all social media platforms, fostering community engagement, brand loyalty, and entertainment- Spearheads influencer campaigns and marketing strategies that lead to community growth. Within the last two years, platforms grew over 1.6 million supports in total- Utilizes in-house engagement features on social media platforms to foster community interaction and to be up-to-date of global and cultural trends.Brand Marketing and Content Management- Co-creates ‘The Mooney Bros.’-owned content and creator pitch decks by utilizing relevant creator-driven and cultural trends and lifestyle experiences, enhancing brand engagement, relevance, and visibility, leading to a 45% increase in content engagement.Client Relationship Management- Drives and nurtures relationships with over 20+ creators and brands, resulting in a 25% increase in brand loyalty and reach.Strategic Communication & Collaboration- Serves as a key stakeholder, team member, and the primary liaison by executing business strategy and communication plans that increase marketing efficiency by 30%.Project Management- Manages project lifecycles, including timelines and budget for creator-led projects, ensuring timely completion and alignment with OKRs, Identifies and analyzes KPIs for quality improvement and goal development.Creator Economy, Entertainment, and Lifestyle Expertise- Acts as an SME, providing data-driven insights and ideas to leverage influencer partnerships to enhance brand relevance and engagement, as well as develop campaigns to remain innovative and impactful.