Dustin Monke

About Dustin Monke

As the Marketing Manager at Baker Boy, one of the Midwest\'s largest bakery manufacturers, I leverage my editorial and branding expertise to enhance the company\'s market share and promote its products, including the amazing Magic Ring® Donuts and The Donut Hole® Individually Wrapped Donuts. I have been working in this role for more than five years, managing and executing the company\'s marketing budget, strategy, data analytics and campaigns, as well as coordinating with outside agencies, photographers, printers and government.Before joining Baker Boy, I spent more than a decade as a journalist and a short time as a government employee, honing my skills in writing, design, editing, advertising and marketing. I was the Managing Editor of The Dickinson Press, where I led an national-award-winning newsroom in covering the western North Dakota oil boom. As Marketing and Information Division Director at the North Dakota Department of Agriculture, I managed multiple programs that promoted the state\'s agriculture. I am passionate about discovering new and effective ways to enhance sales and marketing opportunities, and telling the best stories I possibly can.

Experience

1. Marketing Manager

   Baker Boy

   Mar 2018 — Present · Dickinson, ND, US

   I work directly with our Vice President of Sales & Marketing, and our Sales Team spread out throughout the Great Plains, Rockies and Pacific Northwest to enhance Baker Boy\'s market share and promote our brands and products - including the amazing new Magic Ring® Donuts and The Donut Hole® Thaw & Serve Donut line.My duties include:• Management and execution of the company’s marketing budget.• Management and promotion of Baker Boy brands and trademarks (Baker Boy, Magic Ring® Donuts, The Donut Hole® and Prairie Pantry®).• Management and coordination of work assigned to outside marketing agencies, photographers and printers.• Development and implementation of company advertising and marketing strategy, which includes working with multiple media outlets to purchase national advertising and develop campaigns.• Development of global company communication and promotional materials, including advertising and marketing, customized sell sheets, flyers, and customer-specific assets. • Supporting sales staff with literature and communications, development of pricing, coupons and creation of distributor advertising.• Development of product pricing, product discontinuation and new products. Support R&D on product development and competitor information. Collect sales team feedback regarding new products.• Monitoring company sales figures, metrics and trends, and sharing that information with CEO, COO, VP of Operations, VP of Sales & Marketing, Sales Team, and key leadership.• Management of The Donut Hole® convenience store bakery case program. • Management of Baker Boy’s websites and social media pages, and creating avenues to grow business through those channels.• Assisting in the planning and coordination of public relations and corporate events, including broker, customer and sales trainings.• Working with VP of Sales & Marketing on booth planning for major trade shows (IDDBA Show and NACS Show).• Key projects as assigned by VP of Sales & Marketing and CEO.

Education

• New England High School

  High School Diploma

  1998 — 2002

• Minnesota State Moorhead

  Bachelor's degree, Mass Communications

  2002 — 2006

Skills

• Storytelling
• Headline Writing
• Newspaper Design
• Management
• News Writing
• Newspapers
• Social Media
• Copy Editing
• Investigative Reporting
• Breaking News
• Incopy
• Blogging
• Feature Articles
• Media Relations
• Online Journalism
• Editorial
• Sports
• Editing
• Film
• Sports Writing
• Writing
• Ap Style
• Journalism