Dustin Miller

About Dustin Miller

Strategic, creative, and results-driven, I bring 20+ years of experience leading…

Experience

1. Trade Show and Event Specialist

   WillScot

   May 2023 — Present · Phoenix, AZ, US

   Strategic Event Planning: Develop and execute comprehensive annual trade show strategies and company-owned events, enhancing brand promotion, employee engagement, demand generation, and alignment with business priorities.Budget Management and ROI Analysis: Collaborate with internal stakeholders and leadership to secure approval for annual budgets, ensuring all events are delivered within financial constraints. Monitor and report on ROI comparing revenue against sales qualified leads (SQLs).End-to-End Event Execution: Oversee all facets of event planning and execution, including booth design, coordination with show services (e.g, GES, Freeman), management of room blocks, logistics for shipping, installation and dismantle processes, vendor management, quality lead capture, Salesforce integration, and post-show reporting.Brand Consistency and Creative Collaboration: Coordinate with Creative Director to ensure brand consistency across all events and facilitate event photography and videography to support subsequent digital marketing campaigns.Vendor Relations and Cost Management: Cultivate and maintain strong relationships with external vendors and partners, securing competitive pricing and high-quality services. Manage invoice payments through purchase orders or credit card transactions and reconcile monthly expense reports, accurately allocating expenditures to appropriate cost centers.

Education

• Arizona State University

  Bachelor of Arts

Skills

• Event Management
• Budgets
• Lead Generation
• Strategic Communications
• Project Management
• Creative Direction
• Advertising
• Art Direction
• Integrated Marketing
• Trade Shows
• Marketing Communications
• Program Management
• Strategy
• Cross-Functional Team Leadership