Dustin Hassett
Director of Digital Strategy at Steak \'n Shake
- Role
- Director of Digital Strategy at Steak n Shake
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Dustin Hassett
Product Guy just looking to make cool stuff. Likes to grab coffee with others and think out loud.
Experience
Director of Digital Strategy
Apr 2023 — Present · Indianapolis, IN, US
Create and own the digital vision, strategy, development, implementation, and training/support for organization. Oversee-zero to one creation of entire new digital commerce stack (mobile, web, order/menu/payment middleware) resulting in $2MM reduction in annual recurring costs-integration, implementation, and execution of new customer engagement platform (email, push, in-app, live notifications) resulting in ~$200k reduction in recurring costs-innovation of new in-store digital experiences in collaboration with national partners-creation of new zero to one product analytics/geolocation platformLead Digital team made up of QA/BAs, digital managers, digital marketers, and design. Adapt digital strategy to changing organizational direction. Advise executive team on new technical partnerships and investments, Manage all digital vendor contracts/partnerships. Created organization\'s first digital strategy and digital roadmap. Present digital workstreams at monthly executive off site.
Education
University of St. Thomas
Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs
2007 — 2011
Skills
- Smartsheet
- Email Newsletter Design
- Pragmatic Marketing Certification
- Time Management
- Sourcing
- Product Management
- Marketing Analytics
- Team Foundation Server (Tfs)
- Product Development
- Indesign
- Trend Analysis
- Agile Methodologies
- Management
- Wire Framing
- Css
- Straight Talk
- A/B Testing
- Html
- Account Management
- Team Leadership
- Customer Service
- Blogging
- Temporary Placement
- Social Networking
- User Stories
- Young People
- Social Media
- Drupal
- Recruiting
- Jira
- Basecamp
- Networking
- Html Emails
- Illustrator
- Microsoft Excel
- Powerpoint
- Hp Application Lifecycle Management
- Strategy
- Business Analysis
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