Dustin Hartline
Marketing Manager Home Health Growth Strategist Bayada Home Health @BAYADA Home Health Care
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WORK HISTORY
Marketing Manager Home Health Growth Strategist Bayada Home Health @BAYADA Home Health Care
US
Strategic and results-oriented Marketing Manager with over 13 years of experience in healthcare marketing. Responsible for engaging referral sources, and delivering data-driven marketing strategies that support patient growth and organizational goals. Adept at generating home health referrals with skilled nursing facilities, physicians, acute hospitals, and inpatient rehab facilities to ensure seamless transition of patients to home health services. Analyze trends to identify opportunities to grow market share. Participated in community and networking events to expand Bayada brand recognition. Demonstrated ability to meet and exceed sales targets driving market growth. 2024 Home Health Marketing Manager of the year 2024 Sales Excellence award winner Developed & led regional marketing strategy across 3 county service area, resulting in a 27% YoY growth. Partnered with clinical directors and business development to support education to referral partners. YoY SNF Growth - 88% YoY Acute Care Hospital Growth 15% YoY Physician Growth 2%
EDUCATION
University of North Carolina at Charlotte
Bachelors, Communications - Org Comm
ABOUT DUSTIN HARTLINE
Talented and successful sales executive with diverse experience in multiple industries and settings. Excel in identifying organic growth opportunities, strategic account management, and revenue attainment. Skilled in developing, nurturing, and deepening key stakeholder relationships while also providing excellent customer experiences. Able to manage simultaneous projects with high efficiency and accuracy. Strong communication and presentation skills necessary to relate with customers at all levels, delivering consistent results.
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