Dustin L.

About Dustin L.

Accomplished Vice President with more than 17 years of experience leading sales strategy, product innovation, and revenue growth across financial services, cash logistics, compliance technology, and digital platforms. Currently serving as Vice President, Director of Product & National Sales, Merchant Cash Solutions at U.S. Bank, where I oversee product direction, national sales execution, and cross-functional initiatives that strengthen merchant financial capabilities.Recognized for translating executive-level vision into scalable, results-driven programs that elevate product performance and deepen market penetration. I bring a proven record of developing high-performing sales organizations through mentorship, data-driven strategy, and operational discipline. My background spans product development, supply chain and cash operations, fintech solutions, and stakeholder engagement, consistently delivering award-winning growth in competitive, fast-moving environments. Known for building sustainable, scalable processes that position companies for long-term success.

Experience

1. Vice President, Director of Product & National Sales Merchant Cash Solutions

   U.S. Bank

   Nov 2025 — Present · Fort Collins, CO, US

   As the Director of Product and National Sales for the Merchant Cash Solutions division, I lead a hybrid organization that spans product strategy, revenue growth, and national sales execution. Reporting directly to the Head of Cash Management Services, I am responsible for developing new revenue channels, guiding full product lifecycle execution, and driving nationwide adoption of innovative cash management solutions for merchants.Key Responsibilities & LeadershipStrategic & Commercial Leadership • Develop and execute the national sales strategy for merchant cash solutions. • Drive the creation of a new revenue-generating sales channel focused on merchant cash services. • Shape product vision and market positioning to support long-term growth and customer needs.Product Management • Oversee the full product lifecycle from concept through launch, optimization, and scale. • Partner with engineering, operations, and marketing to deliver best-in-class smart safe, cash recycler, and armored carrier service solutions. • Ensure product offerings align with evolving market conditions and company objectives.Team Leadership & Culture Building • Lead cross-functional teams including product managers, national sales teams, relationship managers, and project managers. • Maintain a high-performance culture centered on collaboration, accountability, and results.Financial Oversight • Own P&L responsibility for the Merchant Cash Solutions portfolio. • Monitor financial performance and implement initiatives to optimize profitability.Project & Stakeholder Management • Oversee complex project plans to ensure timely, on-budget delivery. • Coordinate with internal and external stakeholders to align milestones, manage dependencies, and mitigate risk.Executive Communication • Deliver compelling presentations to senior leadership using PowerPoint and Microsoft Co-pilot. • Communicate complex ideas clearly and persuasively in both written and verbal formats.

Education

• Hastings College

  Bachelors Of Arts, Psychology, Sociology

  2003 — 2007

• University of Phoenix

  MBA, Business and Finance

  2011 — 2013