Dustin Smalley
Stratigic Partner @Professional Sports Partners
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WORK HISTORY
Stratigic Partner @Professional Sports Partners
Professional Sports Partners is a full-service sports marketing agency with deep roots in franchise partnerships, brand integration, and experiential campaigns across major U.S. sports leagues. Key Achievements: • Built and launched PSP’s Emerging Industries Division, creating new revenue pathways by aligning non-traditional brands—such as wellness, technology, alternative beverage, and emerging markets—with national and regional sports properties. • Negotiated and led the groundbreaking Cookies x USC Athletics partnership, the first-of-its-kind collaboration between a cannabis-adjacent lifestyle brand and a major NCAA program. The campaign featured in-stadium LED signage, IP rights, on-site activations, and received national coverage in Sports Illustrated, CBS Sports, and more. • Developed and executed high-impact guerrilla marketing programs at premier sporting events (NFL, NCAA, MLS), including roaming brand ambassador teams, tailgate takeovers, and fan zone activations focused on awareness, lead generation, and content capture. • Worked directly with franchise and league executives to shape policy around non-traditional sponsorships, helping teams evaluate and approve brand partnerships in previously restricted categories. • Played a strategic role in helping brands enter the sports marketing space ethically, compliantly, and creatively, resulting in scalable blueprints for long-term growth.
EDUCATION
Metropolitan State University of Denver
Business Administration and Management, General
SKILLS
ABOUT DUSTIN SMALLEY
I work with companies at that in-between stage, past the scrappy startup hustle, not yet…
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