Dustin Merkley

About Dustin Merkley

Over 20 years sales experience, driving strategic growth and profitability for numerous…

Experience

1. President

   Zero Home Construction

   Oct 2021 — Present · San Diego County, CA, US

   With nearly two decades in the solar industry, I’ve witnessed firsthand how many companies fail to adapt to the rapid evolution of our field. My approach is different—we have decentralize our internal office staff to leverage top talent regardless of location. This strategy not only lowers overhead but also builds a resilient company. Decentralize office models are less susceptible to boom-and-bust cycle which leads to continued hiring and layoffs as market trends shift.As a lifelong student of the industry, I’ve seen the pitfalls of relying too heavily on a single battery brand or a single lead source like referrals. True success comes from diversification and forward-thinking. A solar company should be looking three years ahead—setting trends, not scrambling to catch up to them.Core Duties & Expertise:Strategic Growth & Adaptation: Identifying industry trends and positioning the company for long-term success.Decentralized Team Management: Utilizing remote talent to create a lean, agile workforce.Diversified Product & Lead Strategies: Avoiding over-reliance on single brands or sales channels.Market Forecasting & Innovation: Staying ahead of the curve to drive industry trends rather than react to them.Sustainable Business Practices: Building a resilient model that thrives in both market upturns and downturns.With an eye always on the future, any company will evolve, ensuring they don’t just survive—but thrive in good markets and bad.

Education

• National University

  Bachelor of Business Administration (B.B.A.)

• PowerED by Athabasca University

  Master of Business Administration - MBA, Business Administration and Management, General

  2020 — 2022

Skills

• Sales Process
• Crm
• Social Media
• Social Media Marketing
• Microsoft Excel
• Marketing
• Advertising Management
• Microsoft Office
• Sales
• Solar System Design
• Marketing Strategy
• Lead Generation
• Event Management
• Advertising
• General Operations
• Strategy
• Training
• New Business Development
• Event Planning
• Sales Management
• Public Speaking
• Customer Relationship Management (Crm)
• Production Planning
• Project Management
• Management
• Team Building
• Business Planning
• Client Development
• Strategic Planning
• Adobe Creative Suite
• Customer Service
• Business Development