Dustin Lawrence

Florida Sales Manager @Trinity Warranty Solutions

Assisted in launching Trinity Warranty’s first-ever field sales presence in Florida, working to adapt an inside-sales-oriented program to a field-ready model for HVAC contractors. Lead efforts to simplify extended labor warranty onboarding, registration, and implementation processes. Serve as the primary field contact for dealers, distributors, and service techs, translating complex workflows into actionable steps for adoption and growth.Key Responsibilities:• Assisted in launching Trinity’s Florida field operations by building territory-specific sales and onboarding systems• Personally enroll HVAC contractors into the Dealer Direct program through hands-on guidance• Design simplified onboarding workflows, training materials, and contractor-facing sales documents• Conduct in-field coaching for contractors, service techs, and distributor staff on ESA quoting, labor rate selection, and warranty positioning• Support the statewide rollout with Tropic Supply across 22 branches by providing sales training and field execution• Create branded tools and reference guides to streamline registration, quoting, and claims for dealers• Deliver one-on-one support to contractors through the entire ESA lifecycle—from registration to reimbursement• Identify workflow inefficiencies and develop custom tools to improve speed, clarity, and adoption• Strengthen dealer engagement and increase ESA sales volume through relationship-driven field serviceAchievements:• Co-developed Trinity’s first Florida-specific field strategy and enrollment process• Increased active dealer participation percent within the first 90 days• Created and deployed custom training kits and co-branded materials used in supply house ride-alongs and presentations• Simplified the multi-step ESA process into a field-friendly format embraced by Florida contractors