Dustin Kessler

About Dustin Kessler

Creative Director & E-Commerce Strategist | Driving Growth Through Visual InnovationMy career spans a diverse range of e-commerce companies, from Thrasio, a multi-billion dollar unicorn, to Viral Launch, a bootstrapped, scrappy startup, and now Heyday. Through these experiences, I\'ve established myself as a compelling creative leader in leveraging creative strategies to drive substantial business growth. My expertise lies in visual storytelling, team leadership, and data-driven creativity within the ever-changing Amazon marketplace.Throughout my career, I\'ve led creative teams that have significantly impacted bottom lines, contributing to over $1 billion in annual revenue across more than 250 brands. My experience ranges from optimizing visual presence and market performance for established brands to building and leading high-performing teams that consistently deliver results.Over the past decade, I\'ve also consulted for and worked directly with hundreds of individual Amazon sellers, providing strategic guidance and creative solutions to boost their marketplace success. This hands-on experience with diverse sellers has given me unique insights into the challenges and opportunities across the e-commerce spectrum.A key aspect of my approach has been the development and implementation of AI and data-driven creative analysis tools, pushing the boundaries of how we enhance marketplace strategies and drive performance. My methodology merges creative excellence with analytical rigor, resulting in visual solutions that drive tangible business outcomes. What I create are not just beautiful brands, but brands driven by data and market strategy.As the e-commerce sector continues to evolve, I remain committed to innovating at the intersection of creativity, technology, and market dynamics. If you\'re seeking a leader to elevate your brand\'s digital presence and drive measurable growth, let\'s connect and explore how we can create success together.Let\'s chat- 31••••••17- d••••••••@gmail.com- dustinkessler.co

Experience

1. Head of Creative, Amazon

   Heyday

   May 2024 — Present

   Led creative strategy and operations at Heyday, an Amazon brand aggregator that raised over $250M in funding, with a focus on health, wellness, and beauty categories, as well as outlier brands in the hard goods category. During my time at Heyday, I created cross-functional processes that increased speed and efficiency, delivering data-driven content for our brands and new product launches. These efforts, along with additional cross-functional collaborations, contributed to significant year-over-year growth and laid the foundation for the company\'s next phase of internal growth- Developed and implemented a standardized cross-functional operating procedure for all creative team members across the company, improving efficiency and visibility throughout the organization- Established detailed strategies for Amazon listing story messaging, image stack layouts, and Premium A+ content, aimed at increasing key metrics for brands and individual listings based on data points provided- Designed and optimized project intake, review, and external contractor workflows- Managed a creative portfolio of 24 brands across various categories- Helped drive the Amazon channel\'s healthy YoY growth for the 2024 calendar year through key creative implementations across all brands, exceeding aggregator benchmarks during tentpole events- 5% increase in sales - 15% increase in units sold - 49% increase in profit on July Prime Day 2024 - Collaborated with tech to develop proprietary solutions that enhanced marketplace performance- 20% increase in conversion rates through advanced pricing algorithm - 30% improvement in best seller rank - Initial headway made on proprietary image and messaging analysis tool driven by AI- Optimized content and design, resulting in- 25% increase in click-through rates for product listings - Enhanced overall customer experiences

Education

• John Brown University

  BS, Graphic Design

  2009 — 2013

• John Brown University

  BS, Photography

  2009 — 2013