Dustin Guetzlaff
Chat Analytics - Verizon Smb Chat @Insights Global
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WORK HISTORY
Chat Analytics - Verizon Smb Chat @Insights Global
Denver, CO, US
Support the small business chat team with metrics and analysis.
EDUCATION
The University of Texas at Austin
Bachelor of Arts (B.A.), Psychology
SKILLS
ABOUT DUSTIN GUETZLAFF
Results oriented digital marketer with a 24 year - Fortune 20 - track record elevating sales, customer engagement, customer satisfaction, loyalty, analytics/forecasting and PMO/IT processes. • Expertise in engagement and digital programs, with a focus on research, strategy, and measurements to shape solid processes, targets and experiences that exceed Satisfaction (CSAT) and Sales goals.KEY AREAS OF CAREER FOCUS:• Engagement Strategy & Execution i.e. chat/video/bot/sms development, engagement choice mapping, pro-active intelligence creation, research, prototyping & user testing.• Analytics & Forecasting Management & Measurement• Digital content writing & optimization.• Branding & Traffic Generation (desktop, tablet & mobile) via Internal Search & Affiliate Programs• Conversion Optimization. A/B & Multivariate Testing, Analytics and Website Usability (UX) • Vendor Selection and Relationship Management• IT QA and Web Development Management• Team leadership. Hire, train, coach, motivate employees in achievement of goals. CERTIFICATIONS/AWARDS:• Verizon Wireless Credo CEO Award (First in Digital)• Fundamentals of Online Testing & Design | Marketing Experiments (MecLabs) • Certified Usability Analyst (CUA)| Human Factors International (HFI) • Nielsen UsabilityVENDOR PARTNER RELATIONSHIPS/EXPERIENCE:• Adobe, Afni, AKQA, Compete, Conduit Global, Etech, Foresee, Invodo, LivePerson, Marketing Experiments (MecLabs), Monetate, Moxie, Needle, Nuance, Opinionlabs, Red Ventures, RGA, Sachs Insights, Salesforce, Tableau, Usertesting.com, XSell, Yext
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