Dustin Emmerich
AI-Driven GTM & Enablement | Learner. Builder. Strategist. | Orchestrating the AI-Powered Revenue Org
- Role
- Senior Staff Go-to-market Manager at Realtor.com
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Dustin Emmerich
GTM leader with a proven track record of owning product commercialization end-to-end — from development through post-launch — driving revenue performance and shaping pricing and packaging strategy. Experienced in building and leading GTM teams, scaling programs from pilot to enterprise, and delivering cross-functional alignment across product, marketing, and sales through influence and accountability.Core Expertise-AI-Enabled GTM Transformation-Product Strategy & Commercialization-Sales Enablement & Seller Effectiveness-Contact Center Performance Optimization-Portfolio-Level Revenue Alignment-Positioning & Messaging Frameworks-Launch Readiness & Field Execution-Cross-Functional Executive Alignment
Experience
Senior Staff Go-to-market Manager
Sep 2024 — Present · Austin, TX, US
Serve as strategic GTM owner for a portfolio of T1 and T2 product initiatives — operating across the revenue organization to drive commercial direction, launch readiness, and revenue activation from early development through post-launch• Own the GTM workstream within the product development lifecycle (PDLC), guiding products through alpha/beta testing to full commercial launch; synthesize Voice of Customer data from Medallia and Gong to resolve commercial friction and inform roadmap decisions• Lead high-stakes POC initiatives that serve as the primary input for how the business will restructure its pricing and packaging model; own end-to-end GTM project plans, run structured validation cycles, and deliver findings that inform ELT-level commercial decisions• Led GTM execution for three major product launches generating $20M+ in new revenue: Listing Toolkit ($15M+), Spotlight Listings ($5M year one), and the strategic repositioning of Local Expert from singleplacement advertising to a full brand solution• Design Challenger-aligned playbooks, demand generation strategy, and org-wide sales frameworks in partnership with client marketing and sales directors; train 100+ sales professionals per product launch• Drive full-funnel marketing execution with Client Marketing partners — from demand gen campaigns and PLG communications to branding assets and product landing pages
Education
Western Governors University
Bachelor’s Degree, B.S. Business management
2015 — 2018
Western Governors University
Master of Business Administration - MBA, Business Administration and Management, General
2018 — 2019
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