Dustin Deas
Elevating Life Through Flavor | Wingstop Smart Kitchen | Delivery | Pricing
- Role
- Vice President, Growth Strategy at Wingstop Restaurants Inc.
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Dustin Deas
Proven leader skilled at leveraging critical thinking alongside financial expertise to create data-driven decisions and strategies linked to clear top or bottom-line impact. Builds and empowers high-performing teams, dedicated to achieving excellence and delivering measurable results. Passionate about incorporating digital technologies and capabilities to drive differentiated performance for companies and customer experience.At Wingstop, I have led the creation and activation of Wingstop\'s Smart Kitchen, a proprietary kitchen operating platform that delivers on guest expectations of speed, accuracy and consistency. The Smart Kitchen is built upon a foundation of an AI-driven operational forecast, predictive cooking, gamified back-of-house technology, and real-time guest order status. I oversee Wingstop\'s largest sales channel, Delivery, which includes 1P Delivery through Wingstop\'s app and website, as well as sales through delivery partners, including DoorDash, UberEats, and Grubhub. Additionally, I lead the strategic pricing efforts for brand partners in the U.S. My favorite flavor is Lemon Pepper on bone-in wings.At BCG, I worked across a variety of Fortune 500 and private equity-backed companies to drive transformational change and competitive advantage with projects ranging across topics, including growth strategy, operational improvements, and digital capabilities. I was a core member of the Consumer/ Retail practice and the Marketing & Sales practice. Prior to joining BCG, I worked as an Associate for Neuberger Berman where my focus was on sourcing and evaluating private equity investments. I built expertise across transaction strategies, industries and asset classes but focused most of my time within the technology, consumer, and industrial goods sectors, and venture capital, distressed buyout and turnaround, and growth equity investment strategies. I began my career at Lehman Brothers in its private equity division. I earned my MBA from The University of Chicago Booth School of Business with concentrations in Economics, Entrepreneurship, and General Management. I hold a Bachelor of Business Administration with honors from The University of Texas at Austin where my majors included Business Honors and Finance. I am a CFA Charterholder.
Experience
Vice President, Growth Strategy
Sep 2023 — Present · Dallas-Fort Worth, TX, US
WINGSTOP SMART KITCHENAI-driven operational forecastGamified back-of-house technologyReal-time guest order statusDELIVERY CHANNELOffering new occasions through Delivery on 1P Wingstop Platform and with 3P Delivery PartnersPRICINGDriving guest value through strategic pricing across our domestic business
Education
Texas McCombs School of Business
BBA, Business Honors and Finance
2004 — 2008
The University of Edinburgh
Summer Study Abroad - Business Law and Law of the European Union
2005 — 2005
The University of Chicago Booth School of Business
Master of Business Administration (M.B.A.), Concentrations in Economics, Entrepreneurship, and General Management
2012 — 2014
Skills
- Alternative Investments
- Private Equity
- Financial Modeling
- Bloomberg
- Investments
- Financial Analysis
- Investment Banking
- Valuation
- Equities
- Capital Markets
- Due Diligence
- Venture Capital
- Corporate Finance
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