Dustin Coleman

About Dustin Coleman

I’m a firm believer that the most effective marketing sits at the intersection of storytelling, customer empathy and high-impact content strategy. It’s a formula that not only drives engagement but fuels sustainable revenue growth.With deep expertise in managing end-to-end content ecosystems, I bring over 15 years of experience leading multi-channel content initiatives across blog, video, email, SEO/AI, social and thought leadership formats. From long-form white papers and case studies to blogs, social posts and press releases, I turn complex ideas into compelling narratives that convert.Career highlights include:• Created AI content strategy that produced 133% increase in share of voice at WWEX Group.• Increased the number of ranking keywords in Google Search from 169 to 218 in three months.• Creator of Norix Gives charitable program that assisted mental health and homeless facilities.• 300% lead increase, social follower increase through content while at Norix Group. • Constant Contact Email All-Star based upon high opens/clicks, low bounce/spam at Norix/Tonik• Created social campaign at Norix that generated 25K in engagement, trending status on Twitter• Major web migration (38 sites) and web training leader (75 trainees) at Trinity University• Senior Digital News Editor at San Antonio Express-News accountable for daily homepage ecologyI specialize in:• Upholding editorial excellence and content integrity at every stage of the content lifecycle.• Building full-funnel content strategies that support lead generation, nurture and conversion.• Orchestrating email automation content that is tightly aligned with buyer journeys.• Developing thought leadership content that position brands and executives as industry authorities.• Embracing emerging content formats and discovery platforms, from AI-generated content workflows to evolving search behaviors (including generative AI), to keep strategies future-forward and audience-relevant.Whether I’m crafting a product narrative, optimizing a nurture sequence, or leading a cross-platform campaign, my focus remains clear: create content that builds trust, drives action and delivers measurable business impact.I have created high-impact content for the following industries:Shipping and logisticsFurnitureHigher educationMental healthcareTechnologyMedical malpractice insuranceRisk managementNursingNews/journalismBanking

Experience

1. Senior Content Strategist and Writer

   WWEX Group

   May 2023 — Present · Austin, TX, US

   Researched and developed our GEO, AEO and AIO content strategy aimed at increasing our presence in AI search results and protecting brand.• Create strategy and produce high-impact TOF, MOF and BOF content to drive traffic and high-quality leads.• Write SEO-rich blogs, infographics, case studies, e-guides, web copy and landing pages.• Serve as editor of content created by staff, freelancers and agencies.• Oversee content quality control including grammar, branding, SEO, style and tone. • Work as a collaborator to define strategies for content marketing.• Lead writer for sophisticated email campaigns aimed at guiding leads through funnel.• Interpret data and recommend A/B testing to refine content strategy and creation.

Education

• Southern Illinois University, Carbondale

  B.S., Journalism

Skills

• Social Media Advertising
• Video Editing
• Storytelling
• Photography
• SEO
• Magazines
• Copy Editing
• Writing
• Web Analytics
• Social Media Marketing
• Content Development
• Mass Email Marketing
• Newsletters
• Editorial
• Video
• Publications
• Youtube
• Marketing Communications
• Facebook
• Blogging
• Interviews
• Copywriting
• Journalism
• Feature Articles
• Content Management
• Cms
• Web Content
• Social Networking
• Multimedia
• Ap Style
• Editing
• Social Media
• Project Management
• Public Relations
• Media Relations
• Press Releases