Dushyant K.

Experience

1. Senior Manager - Growth Marketing

   Acko

   Apr 2025 — Present · Bengaluru, IN

   Another promotion. More responsibility.This phase pushed me from “running campaigns” to understanding how marketing actually moves business.Learnt how switching on media across OTT and TV impacts real numbers. Sat with media planners and buyers. Understood spends, reach, frequency, efficiency, contribution. Started thinking beyond creatives — into distribution and outcomes.And like Johnny Lever said in Phir Hera Pheri,“Abhi maza ayega na bhidu.”Because this was a different league.While continuing to lead brand and category marketing, I unlocked new growth channels for the car insurance vertical — Q-commerce platforms like Zepto, Swiggy and Zomato.It wasn’t plug-and-play. Took time. Experiments. Pushback. Iteration.But the results came. The channel performed. It became always-on.Also stepped into performance marketing through influencer partnership ads — another lever for scalable growth.Still managing mainline campaigns across OOH, OTT and TV.Launched my first large-scale campaign with MS Dhoni and R. Madhavan for car insurance — Car ka Action hero, ACKO.Followed it up with a second major campaign in the same year for the life insurance category — 100% pure life insurance. No mixing.But the biggest learning?Sitting in customer research calls. Listening to real conversations between call centre agents and customers. Understanding objections. Confusions. Emotions.That’s where the real marketing insight lives.Still learning. Still refining. Still trying to understand the customer better.

Education

• Gujarat Public School

  HSC, Science

  2002 — 2013

• BITS Edu Campus: BABARIA INSTITUTE

  Bachelor's degree, Mechanical Engineering

  2013 — 2017

• FLAME University

  Master of Business Administration - MBA, Marketing

  2018 — 2020