Dusha Jeganathan
Experiential Marketing Brand Ambassador @Proof Experiences
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WORK HISTORY
Experiential Marketing Brand Ambassador @Proof Experiences
Toronto, ON, CA
Assembling and executing experiential activations for various brands at a variety of locations.• Engaging and educating target demographic on new products and services of brands, while meeting client\'s desired targets and objectives.
EDUCATION
York University
Bachelor of Arts (BA), Communication and Media Studies
Seneca Polytechnic
Post Graduate Program, Event Marketing - Sports, Entertainment, Arts
SKILLS
ABOUT DUSHA JEGANATHAN
Growing up, I knew I always wanted a career for myself that allowed me to be creative, work with and around people, and was exciting everyday. fast forward I found the perfect fit. Event Marketing! For the past eleven years, I have been so fortunate to have found myself working events in the sports and entertainment industry! Being born and raised in Toronto, my current role at MLSE is an absolute win win - I get to challenge myself and do work I\'m passionate about while working with our Toronto Teams and Artists. What exactly do I do? Well as an event marketer I wear a lot of hats, but some of this includes: creating event plans and experiential activations, pitching global partners on dope collaborations, running social media marketing campaigns, solving problems with effective solutions, and project managing. Some of the cool events I\'ve got to be apart of include the 2020 Stanley Cup NHL Bubble, Raptors 2019 Championship Run, 2022 Heritage Classic, 2017 Taste of Danforth, 2020 OLG Play Stage, FIFA World Cup 2026 Toronto Pitch!
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