Durraiz Ahmad

About Durraiz Ahmad

For the past decade, I’ve been building, scaling, and systematizing e-commerce businesses — from the inside. I started on the retail and private-label side, where I- Discovered new retail opportunities by analyzing large data sets and building strong vendor relationships - Launched private label brands using deep consumer behavior analysis and strategic digital marketing - Designed and implemented company-wide strategies, plans, and procedures - Set performance and growth goals, and led teams across Marketing, Sales, and Finance - Oversaw daily operations, evaluated performance through data and metrics, and drove expansion through investments, acquisitions, and partnerships That foundation taught me how real businesses grow: through systems, data, and disciplined execution. From there, I launched Scale Squad, a TikTok-focused agency, where I’ve spent years- Crafting TikTok strategies that actually move the needle for e-commerce brands - Building campaigns that feel native to the platform, not like ads people want to skip - Using data-driven insights to refine creative, improve performance, and drive growth - Helping brands and creators harness TikTok as a serious growth channel, not just a “social media experiment” Now, I’m building my next chapter: Stack Labs — where we engineer scalable growth systems for e-commerce brands using - Meta Ads - Google Ads - Creator-driven content At Stack Labs, the goal is simple: turn ad spend into predictable, profitable growth. We manage and build systems that let e-commerce stores scale without breaking their operations or their margins. And right now, I’m using LinkedIn to connect with people who want to be part of that journey. I’m especially interested in connecting with- Performance marketers (Meta / Google) who think in systems, not one-off campaigns - Creators and UGC talent who know how to sell through story and authenticity - Strategists and operators who love data, experimentation, and building repeatable growth engines If you’re hungry to build, learn, and grow with a team obsessed with e-commerce performance, Stack Labs is where that happens.

Experience

1. Company Owner

   Scale Squad

   Jan 2024 — Present · Chicago, IL, US

   Owner at Scale Squad: As the driving force behind Scale Squad, a leading TikTok agency, I’m passionate about crafting strategies that inspire and engage.• Decade of E-commerce Experience: With over 10 years of expertise, I\'ve honed my skills in digital marketing and business innovation, helping clients navigate and thrive in competitive markets.• TikTok Innovator: I specialize in developing impactful TikTok campaigns that resonate with audiences and elevate brand narratives.• Strategic Leader: I’m committed to using data-driven insights and creative solutions to achieve outstanding results for our clients.• Growth Advocate: My mission is to empower brands and creators to harness TikTok’s dynamic platform for their growth journey.

Education

• National University of Computer and Emerging Sciences

  Bachelor's degree, Computer Science

  2015 — 2019