Durgesh Choudhary
Head Marketing
- Role
- Head Marketing at Jay Switches India (P) Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Durgesh Choudhary
Experienced Head Of Marketing with a demonstrated history of working in the automotive…
Experience
Head Marketing
Jay Switches India (P) Limited
Aug 2013 — Present · Gurgaon, IN
Marketing• New Business Line- Participated in tech show in China, Korea and Taiwan. Identified right partners with synergy to get new business. Did market study to try new product and new segments.• Consolidation of OE Business- Worked on penetration and exit strategy to make business valuable in long run. Re-pricing and negotiation to make business profitable in short term. From “-ve” growth to 25% CAGR in last 2 years with increased profitability by 70%.• Aftermarket Business- Worked on TOC concepts to strategies the aftermarket penetration. Achieved the increase in the sales by 100% and profit by 300%. Strengthening of distributor network.Business Strategy & Control • Strategic Framework- Made Mission, Vision and Business Plan statements. Did the analysis and business modelling to see the feasibility. Defined Business Score Card, Responsibility Matrix and KRA for the entire organisation.• Business Control Made P&L statement based on budget assumption and variance analysis. Monitored Business Score Card and KRA. KRA evaluationIT Initiatives- SAP B1 implementation and integration with Business Score Card. SAP B1 integration with Power BI and Power Query for production planning, material management and loss control. SAP B1 integration with time office software for productivity Monitoring. SAP B1 integration with various tools for meeting and automating statutory/regulatory/business audit requirements like GST filing, TDS calculation, TS Audit and other customer specific audit requirement.
Education
MERI, KOLKATA
BE, Marine, Marine
1995 — 1999
IIT Bombay - Shailesh J. Mehta School of Management
MBA
2003 — 2005
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