Durango Adams
Design Direction + Merchandising + Brand Concept Development
- Role
- Design Director at ONE Jeanswear Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Durango Adams
Executive design professional with extensive experience developing, strategizing and merchandising apparel collections for women’s and men’s brands. Proven retail success in both better and mid tier markets. Commercial design in international street wear, athleisure and premium denim. Highly skilled brand director with a demonstrated ability to build and lead teams, evaluate market conditions and strategize brand positioning and growth.Conceptual designer with technical knowledge across multiple categories. Instrumental in the creation and launch of three successful brands and currently a leading consultant to fashion insiders. Experience in both start-up and corporate environments, and developing brands for celebrity clients including: Justin Timberlake, Steve Aoki, Jay-Z and others. Contact: D••••••••@gmail.com
Experience
Design Director
Jan 2015 — Present · NY, US
Lead vision and product development and drive seasonal calendar+ Manage,develop and inspire key design talent to develop compelling denim lifestyle apparel+ Executed the relaunch of William Rast x Justin Timberlake + Craft and execute brand and product strategy with Marcella Lindeberg and Sequential Brands Group+ Coordinate with licensors and key merchants on marketing and social media initiatives+ Develop concepts, pitch decks And trend presentations for key clients and retail partners+ Consistently align product categories with market trends and business strategies+ Supervise live model fit approval processes+ Source, evaluate and onboard manufacturing partners, establish and uphold company standards+ Actively research and curate new materials, oversee selection and approval of key fabrics and trims
Skills
- Trend Analysis
- Sketching
- Illustrator
- Denim Wash Development
- Global Sourcing
- Brand Development
- Fashion Design
- Wash Development
- Knitwear
- Sportswear
- Childrenswear
- Denim
- Concept Development
- Apparel
- Private Label Design Management
- Trend Forecasting
- Conceptual Design
- Garment Fitting
- Outerwear
- Merchandising
- Sweaters
- Technical Design
- Sweater Knit Concepts
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