Ryan Dunn
Global Consumer Insights @ Ford Motor Company
- Role
- Product Research Manager at Ford Motor Company
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
Experience
Product Research Manager
Mar 2023 — Present · Dearborn, MI, US
Conduct qualitative and quantitative research on the current & future product portfolio to assess consumer needs, preferences, and purchase consideration in effort to create a better tomorrow with compelling products and services. • Analysis and reporting of online and in-person qualitative & quantitative projects, including report development & presentation of insights to core working level teams and executive leadership. • Collaborate with internal stakeholders & cross-functional teams to create, align, and cascade market research learning plans spanning from concept development to final product confirmation. • Creation of core research instruments (Screeners, Questionnaires, Discussion Guides) and sample/recruiting plans to set each project up for success and meet research objectives.
Education
Michigan State University
Bachelor's Degree, Advertising, Management Concentration
2014
Michigan State University - Eli Broad College of Business
Master’s Degree, Marketing Research
2015
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