Duncan Steels

About Duncan Steels

Duncan has been leading commercial operations transformations for more than 25 years. With deep experience in marketing and sales, in both consulting and industry roles, he has a broad and strategic perspective for B2B and B2C marketing, sales, service and commerce. From start-ups all the way to some of the world’s most significant brands, his approach is always value-driven, pragmatic and empathetic to different contexts and teams. At 2X, Duncan leads the global consulting team, which is focused on driving overall business impact for B2B clients. Covering everything from experience, to organizations, processes, technology (including AI and automation), and the data and content that connects everything, Duncan’s team helps clients navigate the complexities of driving seamless, end-to-end customer account based experiences. Before joining 2X, he was a VP in frog (part of Capgemini) where he led the marketing and sales customer experience transformation team, driving impact for a variety of different sized companies, many of which are in the Fortune 500. Regarded as a thought leader, Duncan has been published in a variety of outlets including Fortune, CMO.com and CMSWire. Duncan studied engineering at Leeds University in the UK. His leadership attributes have been honed not just by his education and work experience, but also through multiple passions that include high-altitude mountaineering, mountain biking and skiing.

Experience

1. Global Head of Consulting

   2X

   Jan 2026 — Present · Denver, CO, US

   2X is the global leader in subscription-based go-to-market services, helping GTM leaders achieve greater impact while lowering costs through its comprehensive managed services delivery model. Building on its foundation as the leader in B2B marketing-as-a-service (MaaS), 2X now provides end-to-end go-to-market solutions including marketing operations and MarTech management, campaign build and optimization, content and creative production, revenue operations, sales technology implementation, and strategic consulting services. 2X is a services partner of 6sense, Salesforce, Adobe Marketo Engage, HubSpot, Gong, Bombora, WordPress, Google, Meta, and many other leading revenue platforms.With more than 1,200 team members globally, 2X is backed by private-equity firms Recognize Partners and Insight Partners. 2X has been recognized as one of the fastest growing companies in the US by Inc. and the Financial Times. For more information, visit 2X.marketing or LinkedIn.

Education

• University of Leeds

  BEng (Hons), Engineering

Skills

• Business Transformation
• Governance
• Business Process Improvement
• Business Intelligence
• Process Simulation
• Management
• Program Management
• Social Media
• Management Consulting
• Strategy
• IT Management
• Collaboration Tools
• Portfolio Management
• Start-Ups
• Performance Improvement
• Strategic Planning
• Change Management
• IT Strategy
• Consulting
• Analytics
• Business Strategy
• Workshop Facilitation
• Knowledge Management
• IT Transformation
• Leadership
• Data Transformation