Duncan Kelman
Engagement Director, Mss Operations @HSBC
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WORK HISTORY
Engagement Director, Mss Operations @HSBC
London, GB
Lead internal communications and engagement for a global community of colleagues across 44 countries, aligning the organisation with HSBC\'s strategic priorities.Designed and launched the MSSO Engagement Strategy 2025, establishing governance, channel standards and measurement frameworks from scratchProduced flagship campaigns — MSSO Live, Global Conversations, INSPIRED Live — generating 6,500+ survey responses and record participationWrote speeches, talking points and thought leadership for the Senior Leadership Team, helping leaders build trust and communicate with authenticityGrew employee recognition programme (At Our Best) participation from below 50% to 82% through targeted campaignsGoverned key platforms including Poppulo, Symphony and AppSpace, using data to guide content decisionsDelivered the Rubix Mid Point Film and INSPIRED Podcast series, showcasing innovation, sustainability and inclusion
SKILLS
ABOUT DUNCAN KELMAN
Internal communications director with 12+ years leading engagement for global financial institutions. Currently head of internal communications for HSBC\'s Markets & Securities Services Operations — a community of colleagues across 44 countries.I specialise in translating complex strategic priorities into communications that people actually connect with. Whether that\'s coaching a senior leader on their narrative, producing a flagship film, or designing an engagement framework from the ground up, I bring together strategic thinking, creativity and a genuine focus on people.Recent highlights:Designed the MSSO Engagement Strategy 2026, introducing governance and measurement across all communication channelsProduced multi-channel campaigns generating 6,500+ survey responses and record event participationGrew employee recognition programme participation from below 50% to 82%Delivered regulatory training to colleagues across 60+ countriesBoosted live event participation by 40% through people-centred communication strategiesCore expertise: internal communications strategy · employee engagement · change communications · executive advisory · content & channel management · culture transformation · measurement & analytics · regulatory communications
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