Duncan Bays

About Duncan Bays

12 years experience in product management, tech strategy, and operational execution in leading consulting and tech companies* Established cross-functional team leader with recognized coaching and mentorship skills in complex business settings* Strategic thinker with the ability to articulate a product vision and communicate with execs, technologists, and clients* Expert business builder, establishing teams and managing the product lifecycles of analytics/LLM-based solutions* Trusted advisor to C-suite executives in both consulting and client development/sales capacities* Track record of successfully scoping and delivering complex solutions, using Agile methodologies and tools* Ability to use analytics and structured problem-solving to drive business decisions and operational improvements* Proven capability to interface between technical and diverse business stakeholders at multiple levels

Experience

1. Director, Product Marketing - Firefly Genai

   Adobe

   Jun 2025 — Present · New York, NY, US

   Focused on inbound product marketing and stratetgy for Adobe\'s Creative Cloud Generative AI capabilities (Firefly)

Education

• NEXT Canada National Entrepreneurship Institute

  Continuing studies certificate, Entrepreneurship/Entrepreneurial Studies

  2011 — 2011

• The University of British Columbia

  B.Sc. Computer Science, with distinction, Cognitive Systems

  2006 — 2011

• The Wharton School

  Master of Business Administration (MBA), Triple major in Strategy, Finance, and Marketing & Operations Management

Skills

• Business Development
• Social Networking
• Social Media Marketing
• Leadership
• Research
• Marketing
• Team Leadership
• Fundraising
• Marketing Strategy
• Project Management
• Business Strategy
• Start-Ups
• Public Speaking
• Entrepreneur
• Social Media
• Strategic Planning
• Entrepreneurship
• Event Planning