Duncan Cross

Senior Producer @Omnicom Production

London, GB

Senior Producer for the Amazon account, leading a team of producers in the localisation of advertising campaigns across multiple EU markets, ensuring creative and cultural relevance whilst maintaining brand integrity. I collaborate with cross-functional teams, to deliver high-quality, localised content across TV, digital, social, Radio, Cinema and DOOH platforms.Key Responsibilities & Achievements-Managing the end-to-end localisation process for Amazon\'s largest multi-market advertising campaigns for Europe such as Prime Day and Black Friday Week-Partnering with creative, post-production, and media teams to ensure seamless execution of campaigns across different formats and platforms whilst maintaining brand guidelines-Developing and optimising workflows, budgets, and timelines, ensuring efficient project delivery within deadlines-Collaborating closely with translators and production teams to maintain high-quality output and consistency across languages-Ensuring compliance with regional regulations and technical specifications for various media channels-Leading process improvements to enhance efficiency, quality, and scalability of localisation efforts-Playing a key role in troubleshooting creative and technical challenges, ensuring smooth execution across global markets-Built data to assess campaign outcomes and identify areas for improvement-Overseeing training and development of producers within the team.Impact-Successfully delivered many high profile and large campaigns across EU markets, driving engagement and brand consistency-Implemented new localisation strategies that improved efficiency and reduced turnaround times-Championed best practice and brand guidelines in creative adaptation, resulting in more authentic and culturally resonant brand messaging-Built a talented team of producers who are fully up to date with the latest guidelines and methodologies.