Duncan Cross

About Duncan Cross

GLOBAL MARKETING CONSULTANT & BRAND STRATEGIST• Management Consulting • Consumer & B2B Marketing • Commercial Strategy • Results-driven international marketing consultant with 20 years of hands-on experience crafting growth strategies for a range of companies across multiple industries.(Available for travel and open to relocation.)Core Competencies include:• Strategic Planning • International Commerce • Cross Functional Business Plans • Brand Architecture • Brand Management • Consumer Insights • Go-To-Market Planning & Activation • Customer Planning • Sales Management • Business Development • Product Innovation • New Product Development & Market Entry • New Technology Commercialization • Process Re-Engineering • Specialties- international experience in Asia, Europe, Russia, Americas- marketing strategy in B2B or B2C environment- physical translation of brand and leverage of design thinking across multiple mediums- customer education & awareness via brand experience & experiential marketing- hemp extraction & cannabinoid market development- sustainability, green product positioning - biobased ingredient market development- technological innovation, branding, and trademarks in cleantech & renewables- oil and gas service industry - beverage alcohol, brand launches, on-premise campaigns

Experience

1. Chief Marketing Officer

   Renmatix

   Jan 2017 — Present

   Extensive global experience building new markets helps Duncan contribute to Renmatix’s rapid pace of commercial growth. He manages focused marketing activity, and addresses broader corporate needs by drawing upon unique capabilities that arise from past roles in both industrial and consumer markets. Duncan works internally to understand the opportunities implied by our innovative technologies and proprietary new materials to manage a product pipeline for commercial entry in new markets and growth in existing segments. These product driven initiatives function in service of expanding opportunities to license Plantrose biorefineries. Having lead all facets of marketing & communications for Renmatix since inception in 2011, he is passionate about telling our story. Establishing clear leadership in an emerging domain of the bioeconomy requires agile positioning and effective messaging, across rapidly evolving landscapes. Informed by years operating at the intersection of marketing strategy and commercial implementation, Duncan continues to drive our external presence by articulating compelling value propositions, crafting meaningful brands for our technology and products, and asserting dominance in the cellulosic materials space via strategic communication of achievements and important industry milestones.Prior to joining Renmatix, Duncan served as a management consultant specializing in commercial strategy and revenue growth. He worked with blue chip clients on engagements for different verticals around the world, including: Chemicals, Energy, Metals, Pharmaceuticals, and a wide range of Consumer Packaged Goods. Previously Duncan worked as a Brand Manager in FMCG, and Vice President (elected to the Board) for an oil and gas technology startup. He received an MBA from the Darden Graduate School of Business (University of Virginia), including studies at IESE (Instituto de Estudios Superiores de la Empresa) in Barcelona, and the UVA School of Law.

Education

• IESE Business School

  MBA

  2005 — 2005

• University of Calgary

  BA, Political Science, International Relations

• University of Virginia Darden School of Business

  MBA

  2003 — 2005

Skills

• Strategy
• Marketing
• Business Planning
• Go-to-Market Strategy
• Analytics
• Business Strategy
• Oil & Gas Industry
• Americas
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Management
• Project Management
• Mergers & Acquisitions
• Start-Ups
• B2b
• Segmentation
• Customer Insight
• Crm
• Management Consulting
• Strategic Planning
• Business Development
• Product Development
• Process Improvement