Dulcinea Gonzalez

Retail Sales Manager @ K&L Wine Merchants | CWAS | WSET 2

Role
Retail Sales Manager at K&L Wine Merchants
Location
Oakland, CA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Dulcinea Gonzalez

As a Retail Sales Manager at K&L Wine Merchants, one of California’s leading wine…

Experience

  1. Retail Sales Manager

    K&L Wine Merchants

    Oct 2014 — Present · San Francisco, CA, US

    Managing and participating in all daily retail sales activities, including point-of-sale transactions, analytics, customer service, order fulfillment, weekly tasting events, wine club sales, locker rentals, curbside pick-ups, inventory control, merchandising, and auction intake-Improving customer service experience and creating opportunities for engagement with customers to facilitate organic growth-Taking ownership of customers\' issues and following problems through to resolution- Implementing human resource duties, including recruiting, hiring, training and firing, managing schedules, assigning responsibilities, performance management, and completing bi-weekly payroll for a ten-member team- Cultivating customer-first culture, setting staff criteria, establishing security and safety measures, ensuring health and safety compliance, and managing facility maintenance- Controlling inventory to ensure sufficient stock, conducting quarterly inventory counts, rotating monthly product changeout, and developing marketing strategies- Promoting and developing weekly tasting events and in-store marketing materials- Organizing team education, team building events, and social gatherings- Create social media content to drive in-store traffic.

Education

  • SF Wine School

    CWAS, California wine appellation specialist

    2014 — 2014

  • Napa Valley Wine Academy

    WSET 2

  • Berkeley City College

    Associate of Arts, Liberal Arts and Sciences/Liberal Studies

Skills

  • Publishing
  • Event Planning
  • New Media
  • Leadership
  • Management
  • Social Media
  • Public Relations
  • Editorial
  • Media Relations
  • Copywriting
  • Adobe Creative Suite
  • Art Direction
  • Newsletters
  • Marketing
  • Digital Marketing
  • Relationship Marketing
  • Press Releases
  • Digital Media
  • Marketing Communications
  • Facebook
  • Entertainment
  • Online Marketing
  • SEO
  • Online Advertising
  • Publicity
  • Social Networking
  • Multimedia
  • Blogging
  • Lead Generation
  • Social Media Marketing
  • Event Management
  • Digital Strategy
  • Content Strategy
  • Creative Writing
  • Email Marketing
  • Creative Direction
  • Film
  • Video Production
  • Editing
  • Advertising

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Dulcinea Gonzalez — Retail Sales Manager at K&L Wine Merchants in Oakland, CA, US | Unifers