Dulcinea Gonzalez
Retail Sales Manager @ K&L Wine Merchants | CWAS | WSET 2
- Role
- Retail Sales Manager at K&L Wine Merchants
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Dulcinea Gonzalez
As a Retail Sales Manager at K&L Wine Merchants, one of California’s leading wine…
Experience
Retail Sales Manager
Oct 2014 — Present · San Francisco, CA, US
Managing and participating in all daily retail sales activities, including point-of-sale transactions, analytics, customer service, order fulfillment, weekly tasting events, wine club sales, locker rentals, curbside pick-ups, inventory control, merchandising, and auction intake-Improving customer service experience and creating opportunities for engagement with customers to facilitate organic growth-Taking ownership of customers\' issues and following problems through to resolution- Implementing human resource duties, including recruiting, hiring, training and firing, managing schedules, assigning responsibilities, performance management, and completing bi-weekly payroll for a ten-member team- Cultivating customer-first culture, setting staff criteria, establishing security and safety measures, ensuring health and safety compliance, and managing facility maintenance- Controlling inventory to ensure sufficient stock, conducting quarterly inventory counts, rotating monthly product changeout, and developing marketing strategies- Promoting and developing weekly tasting events and in-store marketing materials- Organizing team education, team building events, and social gatherings- Create social media content to drive in-store traffic.
Education
SF Wine School
CWAS, California wine appellation specialist
2014 — 2014
Napa Valley Wine Academy
WSET 2
Berkeley City College
Associate of Arts, Liberal Arts and Sciences/Liberal Studies
Skills
- Publishing
- Event Planning
- New Media
- Leadership
- Management
- Social Media
- Public Relations
- Editorial
- Media Relations
- Copywriting
- Adobe Creative Suite
- Art Direction
- Newsletters
- Marketing
- Digital Marketing
- Relationship Marketing
- Press Releases
- Digital Media
- Marketing Communications
- Entertainment
- Online Marketing
- SEO
- Online Advertising
- Publicity
- Social Networking
- Multimedia
- Blogging
- Lead Generation
- Social Media Marketing
- Event Management
- Digital Strategy
- Content Strategy
- Creative Writing
- Email Marketing
- Creative Direction
- Film
- Video Production
- Editing
- Advertising
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