Francisco Duarte

Insights Manager @Cambridge University Press & Assessment

Cambridge, GB

Project management• Ensure the smooth running and day-to-day management of market research projects for Direct-to-Learner (D2L) from beginning to end• Ensure projects are delivered in a timely manner and all project objectives are met. This involves overseeing all parts of the project process including, but not limited to, project planning, questionnaire design and scripting, continued monitoring of fieldwork and final reporting• Working with external agencies when be necessary• Independently manage, troubleshoot and find solutions to problems that may arise during the market research project lifecycle• Responsible for planning and booking in key stakeholders\' time as and when required for specific market research projectsAnalysis and interpretation• Analysing findings across research outputs to find patterns, decode consumer sentiment and unearth insights• Spot trends and make informed predications based on the data available• Develop strategic recommendations based on the analysis, ensuring that the team continue to build on insights• Write reports to meet stakeholder needs, from top lines to comprehensive PowerPoint presentations with a focus on delivering engaging stories and finding sparks that inform new thinking• Reporting to senior stakeholders

Universidade Portucalense (UPT)

Bachelor, Economics

University of Porto Business School

Post-graduation, Marketing Intelligence