Duane Orridge
Mentor Coach @Scalewise
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WORK HISTORY
Mentor Coach @Scalewise
A network of world-class sales & marketing mentors helping CEOs with scale challenges. Worked with several VC funded API/SaaS companies across different industries including UX Testing, Health Tech, On demand production platforms.
EDUCATION
Pavilion (previously Revenue Collective)
Chief Revenue Officer (CRO) School
New College Nottingham
Economics, Business, Government and Politics
Harvard Business School
Executive Education - Aligning Sales and Strategy - On campus
Pavilion (previously Revenue Collective)
Enterprise Chief Revenue Officer (CRO) School, Sales Leadership
University of Buckingham
BSc (Hons, Upper Second Class), Economics
SKILLS
ABOUT DUANE ORRIDGE
I am a global revenue executive specialising in scaling AI-enabled SaaS and platform businesses through disciplined go-to-market strategy, sales execution, and high-performance team leadership.I currently lead global sales and solutions functions at Avalara (Matrix Organisation) for the Global E-invoicing business, operating at the intersection of AI, APIs, ERP Connectors and complex buying environments. My work focuses on building repeatable revenue engines, aligning product and GTM strategy, and helping executive teams monetize sophisticated technology at scale.Over 20+ years, I’ve built and led revenue organizations across Europe, APAC, and the Americas, serving as VP Sales, General Manager, and trusted operator to founders, boards, and investors. I’m particularly effective in environments that demand clarity across technical products, multi-stakeholder sales cycles, and global execution.What I’m known for: • Building and scaling global GTM strategies (Enterprise, Mid-Market, Product-Led) • Leading sales, solutions, marketing and customer teams through growth and transformation • Closing complex, high-value enterprise deals with C-level stakeholders • Applying AI pragmatically across forecasting, execution, enablement, and decision-making
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