Deepak Upadhyay
Adobe Certified Professional | Experimentation & Analytics | Personalization | AB testing | Novo Nordisk
- Role
- Senior Project Manager - Experimentation at Novo Nordisk
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Deepak Upadhyay
Hands-on experience in web optimization and personalization to enhance customer…
Experience
Senior Project Manager - Experimentation
Jul 2024 — Present · Bengaluru, IN
Boost websites (HCPs, TAWs, ScienceHub) commercial value using data-driven optimization (A/B testing & segmentation)• Pinpoint user pain points, develop and present strong optimization hypotheses to global stakeholders• Lead end-to-end technical setup in Adobe Target (activity configuration, audience/segmentation, QA).• Measure optimization impact using Adobe Analytics. Present post-analysis, showing business impact and recommending next steps.
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