Dorrit Trate

About Dorrit Trate

It’s said that the customer is king. Throughout my 15+ years in sales and marketing, I’ve excelled in designing effective brand strategies with the consumer in mind and am a firm believer in the truth of this saying.While a focus on customers has been key to my success as a leader in the fast-paced healthcare industry, I’ve found that collaboration is also essential as we innovate solutions and develop branding to meet ever-changing market needs while consistently delivering outstanding service. I’m excited to continue to be part of the evolution as we identify ways to optimize sales and improve customer experience to drive growth.DELIVERING RESULTS IN CHALLENGING AND COMPETITIVE SECTORThroughout my progressive tenure at WebMD & Medscape, I’ve successfully united two organizations to establish the company as an industry leader. Further, I have excelled in streamlining operations and utilizing tech to surge efficiency. Key outcomes include: Enabled expansion into marketing technology & data solutions with a large acquisition. Served on executive committee assessing key financial, strategic, staffing & legal implications of the deal. Initiated combined structure encompassing staff of 40 in net new sales, growth, and account management; propelled division to attain recognition as the top performing team in the health vertical. Boosted client retention rate & attained insight into voice of customer with the creation of a Client Advisory Board and executive sponsor program that established relationships between company executives and clients.INCREASING CARE ACCESS TO DRIVE PROFITABILITY Ensuring access to healthcare is critical to our customers. Earlier in my career, I made key strides in this area by developing an app that did just that. At St. Luke’s, I transformed the use and functionality of a news-based website into a useful tool for CME, e-learning, recruitment & onboarding. Not only did this increase ease of access, but it was critical in promoting our research network-wide. LET’S CONNECTBuilding partnerships across diverse industries is important to me, and I’m active cross-functionally as well as in a women’s professional networking group to strengthen leadership and drive change. Connect with me via InMail at d••••••••@gmail.com.

Experience

1. Senior Vice President, Sales Healthcare Pharmaceutical Marketing Operations Revenue Growth

   Swoop

   Jun 2024 — Present

   Dynamic sales leader with a proven record of building and scaling high-performing teams, driving operational excellence, and accelerating revenue growth in a uniquely complex business segment. Trusted as a key opinion leader for the sales organization, bridging strategic leadership vision with on-the-ground execution to ensure clarity, alignment, and accountability. Known for a data-first, hands-on leadership style that uncovers growth opportunities, strengthens cross-functional collaboration, and delivers measurable business impact.Highlights- Delivered top-tier sales results: Led team into becoming top revenue driver for the organization. Fully built and staffed a specialized team, assumed an additional $30M in target in first 18 months- Spearheaded major internal strategy and process improvements, including serving as pilot lead for internal resource center, building cross-team trackers, creating standardized account transition templates, and designing a full sales job framework to enhance role clarity and performance- Delivered impactful brand and agency relationship growth, executing Innovation Days, Media Days and implementing structured management systems (office hours, conference strategy, trackers, review cycles), and leading from the front with tactical support, problem-solving, and full QBR cycles- Created the first manufacturer/agency hybrid team model, yielding significant early wins including doubling manufacturer revenue- Strengthened internal alignment through deep cross-functional collaboration, conference representation, and managing client engagement and entertainment with limited resources- Recognized for innovation, earning an award in the company-wide AI contest for developing a tool that improves internal opportunity identification.

Education

• Moravian University MBA

  MHA, Health/Health Care Administration/Management

  2018 — 2020

• Moravian University MBA

  MBA, Business Administration

  2007 — 2008

• Albright College

  B.S., Business Administration and Communications

  2001 — 2004