Damian Szczerba
Senior Customer Reference Manager @Planful
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WORK HISTORY
Senior Customer Reference Manager @Planful
Built a one-click Reference Enablement Library in Base.ai, cutting reference-chase time by 60%- Moderated Planful’s customer community, enhancing advocacy and contributing to three successful product launches- Led lifecycle instrumentation, partnered with CS Ops to clarify stage definitions & exit criteria for cleaner funnel reporting- Managed customer Salesforce data, funnel metrics, and executive reporting to enhance sales processes.
EDUCATION
University of Toronto
Bachelor of Arts - BA
Sheridan College
Diploma
ABOUT DAMIAN SZCZERBA
I build customer advocacy and community systems that make it easy for go to market teams to use customer proof without burning out champions.Over the last 14 years, I have led global programs across references, reviews, case studies, community, CABs, and voice of customer. My focus is simple. Build a reliable advocate pipeline, route the right proof to the right deal moment, and measure it in a way leaders trust.I am known for combining storytelling with operational rigor. Clean CRM and clear rules of engagement. Fast intake and prioritization. Advocate health scoring to prevent fatigue. And repeatable campaigns that grow proof supply across regions and segments.I partner closely with Sales, Customer Success, Product, and Marketing to support new logo pipeline plus adoption, renewals, and expansion. I care about the quality of the system as much as the output. Clear stage definitions, coverage, velocity, satisfaction, and proof performance so the impact is measurable and defensible.If you’re growing advocates, reviews, CABs, analyst proof, or end-to-end customer experience, I’m happy to compare notes and help you turn insight into measurable lift.Tools: GainSight · Hook · Marketo · Salesforce · HubSpot · Influitive · Klaviyo · Salesloft · Sales Navigator · Gong · Base.ai · ReferenceEdge · Orca · Monday.com · Notion · Atlassian · SQL · Power BI · Azure · Planful · Vena
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